- Insights
- Customer Experience
- Podcast
Matt Dixon on overcoming customer indecision
Since publishing this episode, we've rebranded to TELUS Digital.
Customer experience analyst and best-selling author, Matt Dixon, shares insights from his new book, The JOLT Effect: How High Performers Overcome Customer Indecision. Dixon takes us through the bane of every salesperson's existence: a long customer courtship that ends with an "I'll think about it."
Leveraging a first-of-its-kind study that analyzed 2.5 million documented sales conversations through machine learning, Dixon reveals that 56% of sales loss is actually caused by customer indecisiveness. Listen to the episode to gain more sales growth best practices to overcome indecision.
The JOLT Effect: How high performers overcome customer indecision is available for order.
Check out our solutions
Make every customer interaction an opportunity for sales growth and brand loyalty.
Learn more