Customer Experience

Preview image of the Forrester report "Accelerate B2B growth with a customer-obsessed strategy" as a paper document, accompanied by a plant in the background

Research & Reports

Forrester: Accelerate B2B growth with a customer-obsessed strategy

Forrester research found that high-growth B2B companies put customer needs at the center of their leadership, strategy and operations. This report introduces a model for co-creating a customer-obsessed growth strategy and implementation best practices.

CX Best Practices

Forrester: Accelerate B2B growth with a customer-obsessed strategy

See all Customer Experience

Customer Experience

Customer Journey

See all

Podcast

Is automation the key to more human, personalized experiences?

On this episode, we explore practical strategies for maintaining authentic customer connections and how, paradoxically, automation can make your experiences more human — not less.

Is automation the key to more human, personalized experiences?

On this episode, we explore practical strategies for maintaining authentic customer connections and how, paradoxically, automation can make your experiences more human — not less.

CX Best Practices

See all

Podcast

How can brands turn customer success into their second growth engine? (feat. Daphne Costa Lopes of HubSpot)

On this episode, we discuss how B2B brands can turn customer success into a powerful engine for sustainable growth.

Happy financial services customer speaking to an agent over the phone.

Case Study

Financial Services & Fintech

Streamlining operations and advancing the digital transformation journey of a leading financial services brand

An illustration showing various digital automation technologies for banking including, artificial intelligence, mobile payments, chatbots and data analytics.

Video

Financial Services & Fintechwebinar

The future of banking and financial services: Unlocking customer experience potential with intelligent automation

CX Metrics

See all

Illustration of a person, a measuring tape and a flag, meant to symbolize measurement and goals in CX

Metrics matter: The role of measurement in CX

What gets mismeasured gets mismanaged. Explore best practices for tracking CX metrics, measurement performance and setting goals.

Silhouette of person pushing a boulder up a mountain

How agent effort impacts customer experience success

Two people looking at a smart phone and smiling

What you need to know about customer effort now

CX Trends

See all

Photo of three colleagues establishing priorities with sticky notes

Research & Reports

Digital customer experience priorities in 2025

Discover the digital customer experience priorities of enterprise leaders with survey results from TELUS Digital, in collaboration with Statista.

Image from within the 2025 CX Leaders Trends & Insights report from Execs In The Know, depicting three people in business attire having a conversation in an office setting

Research & Reports

Execs In The Know: 2025 CX Leaders Trends & Insights

customer considering her options with questions marks around her head

Infographic: 2024 customer service preferences

Generational Support

See all

Photo of child interacting with virtual reality technology

Generation Alpha and the future of CX

Generation Alpha will be the largest generation in history. See how brands can prepare their customer experience teams to serve these influential consumers.

The number "10" surrounded by abstract visual elements

10 Gen Z insights to improve your CX

Illustration of a large 'Z' with people sitting on it and engaging with technology

Five questions with Gen Z expert Jason Dorsey

Outsourcing Locations

See all

Photograph of Cape Town, South Africa at night

Why South Africa is ideal for CX outsourcing

Global brands considering customer experience (CX) outsourcing locations have their eyes on South Africa. Learn why.

Brochure

TELUS Digital's global expansion to Africa

A group of people working around a desk in a meeting room.

Video

site tour

Virtual site tour: Europe

Outsourcing Partnerships

See all

Photograph of a person receiving a food delivery order

Case Study

Expanding the merchant network for a global food delivery platform

See how TELUS Digital helped a food delivery platform grow its merchant network of restaurants with a comprehensive lead qualification and sales program.