Personalized. Localized. Accurate. Relevant.

Improve the quality, delivery and performance of search, ads and content delivery across markets.

Data for Search & Ads

Improve the quality and relevance of your global-scale search and ads platforms with expert-in-the-loop solutions from TELUS Digital. Spanning 100+ languages and regions, we power localization through 20 years of proven delivery and a global network of over 10,000 active evaluators.

Trusted by the world's leading search and advertising platforms

Quality-first technical operations
Stringent qualifications, performance monitoring and AI tools power our tested operational processes. Our in-house expert teams provide rigorous data validation and quality control, ensuring the high-fidelity output needed to drive continuous algorithmic improvements.
AI-augmented tooling and platforms
Even if you utilize your own tooling for hyperscale training data tasks, our Control Center platform incorporates AI-native workflows, learning and development, and agentic QC tailored to your project. This centralized oversight maintains peak productivity.
A proven delivery track record
Benefit from do-it-right playbooks and more than two decades of experience in delivering long-term, uninterrupted data that powers the world’s leading search, ads and content platforms — covering quality, relevance, safety and localization initiatives.

Delivering maximum value from human intelligence operations

We do more than provide talent; we qualify, train and assess only the best for your projects, supporting them with AI-native technology and quality processes. All designed to maximize the valuable insights your algorithms need for optimum performance.

Search relevance and quality evaluation
Our expert raters assess search query relevance, page quality and other relevance signals across global markets. By utilizing proven quality frameworks and AI-augmented tooling, we deliver highly accurate search results at scale.
Ad relevance and quality evaluation
Culturally-immersed, highly-trained local evaluators review ad quality, relevance and appropriateness across languages to generate the training data needed for personalized ad delivery — and safety — at scale.
Brand safety and NSFW classification
We provide precision classification and moderation of sensitive content through consensus-based workflows and multiple rounds of human review, protecting your brand equity at scale.
LLM and AI search evaluation
Domain experts utilize AI-native tooling to evaluate LLM-powered search experiences, ensuring high standards for multi-turn dialogue, reasoning quality and factual grounding.
Geo-location data evaluation
Our teams transform raw location data into structured, map-ready assets using supervised and active machine learning, while our expert community verifies POI tagging, address accuracy and routing.
Machine translation quality services
Our global language experts ensure machine-generated translations read like native-written content, covering evaluation, retraining, speech assessment and custom parallel corpora.

Explore our success stories

Facilitating transactional review and online shopping services for a global tech giant
Examine how TELUS Digital evaluated high-quality data and merchant ratings to enhance the customer experience.
- $11MIn savings for the client
Read the case study
Improving search relevance for a fast-growing unicorn
Learn how TELUS Digital classified over 200,000 search queries for a leading online travel company.
- +200Ktext strings
Read the case study