Braze Forge 2025
Transform customer engagement with personalized, automated customer conversations across digital channels. Meet our team at Braze Forge 2025 to see how it all comes to life.
See where to find us at this eventSchedule a meeting with our team
Where to find us
Transform data into real connections
Visit our team of technologists, strategists and creatives to explore how we combine Braze with our proven strategies to design customer experiences that drive growth, loyalty and measurable impact.
Made from Scratch™: Building Loyalty from Day 1
How do you welcome new customers effectively? At CKE Restaurants, the parent organization for leading QSR brands Carl's Jr. and Hardee's, making it happen meant evolving their welcome strategy from a simple 5-digit coupon code email to a sophisticated, multi-channel approach that leverages ~30 personalized messages across email, push, Content Cards and in-app messages, complete with testing variants. This session will explore the power of multi-channel engagement, personalization at scale, strategies for effective testing and more — all in easy, digestible steps.
Speakers
Daniel HespenManager, Digital Marketing (TELUS Digital)
Borce AncevskiDigital Marketing Manager (CKE)
Maximizing ROI and anticipating evolving business needs
Join leading companies by migrating to Braze to accelerate personalization and nurture potential customers into superfans. Delivering world-class conversations without spam or embarrassing errors.
Braze Platform Implementation & Integration
Our teams provide comprehensive end-to-end implementation including mobile/web SDKs, multi-channel activation (email, SMS, push, in-app messaging) and seamless third-party integrations through Braze Alloys and custom configurations. We deliver strategic data architecture with privacy governance, platform training and future-state martech visioning to maximize your customer engagement capabilities.
Campaign & Segmentation Strategy
Our customer experience optimization services deliver strategic customer journey mapping with persona-based personalization, advanced segmentation through RFM modeling and intelligent omnichannel orchestration across all digital and physical touchpoints. We implement next-best-action automation with decision engines and loyalty program strategies to maximize customer engagement and lifetime value.
Performance Optimization & Analytics
To ensure maximum campaign performance, we provide comprehensive custom dashboards, A/B and multivariate testing capabilities, and inbox deliverability optimization. We deliver segment-specific insights with personalized offers and leverage AI-powered optimization through Braze Sage AI for continuous improvement and intelligent automation.
Our Braze expertise
Our experienced Braze team maximizes ROI and anticipates evolving business need.
End-to-end implementation
Our deep technical expertise allows us to implement Braze, deploy new channels and integrate with the rest of your martech stack — maximizing capabilities and minimizing time-to-value.
Creative design & campaign strategy
Whether you need a simple template upgrade, modular design system or a holistic digital vision for your biggest campaigns, we ideate and deliver stand-out design and content.
Customer engagement strategy
From journey mapping to channel orchestration, and personalization to segmentation, we develop winning strategies that drive results and are anchored in technical feasibility.
Ongoing planning & CRM execution
We apply industry and platform-leading expertise to create robust marketing plans, flawlessly deploy Braze Canvases and Campaigns, and optimize with data-driven, iterative testing.
