TELUS Digital to Showcase AI-Powered Customer Experience Solutions at Customer Contact Week Las Vegas 2026

VANCOUVER, B.C. – June 12, 2026 – TELUS Digital, a global technology service provider in AI-powered customer experience (CX) and future-focused digital transformation, will exhibit and present at Customer Contact Week (CCW) Las Vegas 2026 taking place June 22–25 at Caesars Forum, in Las Vegas, Nevada. Known as the world’s largest customer contact event, visitors can connect with the TELUS Digital team at Booth 1108 where the company will have live demonstrations of its AI-powered CX solutions including Fuel iX™ Agent Trainer and Agent Assist. TELUS Digital will also lead a client case study session titled “High stakes, high velocity: Scaling sales excellence through partnership transparency (feat. Custom Ink)” on June 25 from 1:45 - 2:30 pm in Forum H.

As enterprises accelerate their shift toward outsourced front-office sales functions, a recent IDC InfoBrief sponsored by TELUS Digital: From Efficiency to Excellence: Driving Enterprise Value Through CX Partnerships, reveals a striking gap: while revenue growth ranks second among the results enterprises already report from CX partnerships, outbound B2B and B2C sales remain among the least outsourced functions. This points to a significant untapped opportunity for enterprises willing to rethink how they use their CX partners. TELUS Digital is bringing that conversation to CCW Las Vegas.

From Partnership Post-Mortem to Playbook: TELUS Digital Client Case Study

TELUS Digital will address the outsourced sales performance challenge head-on in a client case study session featuring Custom Ink, the leading online platform for custom apparel. The session, "High Stakes, High Velocity: Scaling Sales Excellence Through Partnership Transparency," is scheduled for Thursday, June 25 from 1:45–2:30 pm in Forum H.

In this session, TELUS Digital and Custom Ink will offer an unfiltered partnership post-mortem covering the real decisions, the pilot structure that de-risked the relationship, and the cultural signals that separated this engagement from every previous vendor experience Custom Ink had encountered.

When Custom Ink was searching for a new outsourcing partner, culture topped their requirements list, but technology and expertise were just as important. What followed was new-hire ramp times that exceeded expectations, and an outsourcing footprint that expanded within 90 days. Getting there required both working together: a people-first operating model grounded in the belief that technology should enhance people rather than replace them, and the technology to act on it. Central to that was a Transactional Net Promoter Score (TNPS)-driven feedback loop that connected real-time customer sentiment directly to how new agents were trained, so coaching kept pace with what customers needed.

Attendees will leave with three immediately applicable frameworks:

• A cultural fit evaluation model — how to assess culture, not just capability, when selecting an outsourcing partner
• The TNPS-driven feedback model — how connecting Transactional Net Promoter Score data directly to new hire training accelerates ramp time and sustains performance beyond the initial 90 days
• A replicable pilot structure — the exact approach TELUS Digital and Custom Ink used to de-risk the relationship and set the conditions for new-hire ramp times that exceeded expectations.

"Enterprises have a real opportunity to get more from their CX partners by expanding what they ask of them," said Abby Spahich, Global Vice President, Digital CX Solutions at TELUS Digital. "Our research with IDC shows that revenue growth is already the second most reported outcome of CX partnerships, yet sales and customer acquisition remain the least delegated functions. The enterprises that close that gap don't just improve performance, they build a measurable and scalable revenue engine."

Key Facts

• TELUS Digital will exhibit at Booth 1108 at Customer Contact Week Las Vegas 2026, taking place June 24–25 at Caesars Forum, Las Vegas, Nevada
• TELUS Digital will co-present a client case study session with Custom Ink titled “High Stakes, High Velocity: Scaling Sales Excellence Through Partnership Transparency" on Thursday, June 25 from 1:45–2:30 pm in Forum H
• The session is a partnership post-mortem, not a vendor success story — delivering an honest account of what drove new-hire ramp times that exceeded expectations, and an outsourcing footprint that expanded within 90 days
• According to a 2026 IDC InfoBrief sponsored by TELUS Digital, only 15% of enterprises currently outsource customer acquisition management and 17% outsource inbound B2B sales — even as CX partnerships are already delivering revenue growth, cost savings, and measurable ROI
• The Custom Ink engagement demonstrates how specialized training, agent support pilots, and cultural alignment — not technology alone — are the critical factors that compress ramp time and drive sustained sales performance
• TELUS Digital operates across 35+ countries with more than 80,000 specialists serving over 600 global brands, bringing enterprise-scale B2B sales outsourcing capabilities to clients across industries

Live demonstrations: TELUS Digital’s AI-Powered Customer Experience Solutions

At Booth 1108 at Caesars Forum, TELUS Digital experts will walk attendees through live demonstrations of its Fuel iX platform, which is purpose-built to help enterprises manage, monitor, and maintain AI across the customer experience lifecycle. Demonstrations will include:

• Fuel iX Agent Trainer: See how AI-powered agent training accelerates readiness and compresses ramp time without sacrificing quality. TELUS Digital will demonstrate Agent Trainer across three real-world verticals including gaming, travel and hospitality, and telecommunications.
• Fuel iX Agent Assist: See how real-time AI assistance surfaces the right information, recommendations, and next-best-action guidance to agents during live customer interactions - reducing handle time, improving first contact resolution, and elevating the overall customer experience.

Exclusive Contact Center Field Trip: See Production-Scale, AI-Powered CX in Action

Beyond the conference floor, TELUS Digital is inviting a select group of CCW attendees on an exclusive, behind-the-scenes tour of its Las Vegas contact center. This presents a rare opportunity to step out of the sessions and into a live CX environment where real enterprise transformation is happening every day.

The field trip offers a firsthand look at how TELUS Digital delivers end-to-end customer experience transformation for global enterprises, and how its partnership with Zendesk brings industry-leading customer service technology to life through expert implementation and managed services.

The experience is designed for CX and contact center leaders, technology and transformation decision-makers, and executives exploring outsourcing or managed services. Attendees will leave with operational benchmarks, direct access to specialists from both TELUS Digital and Zendesk, and a clear picture of what a partnership with both organizations could look like for their business.

Complimentary transportation will depart from The LINQ at 8:00 am on Thursday, June 25. Breakfast will be provided at the contact center, and attendees return to Caesars Forum by 10:00 am.

Space is limited. Attendees interested in joining the contact center tour can register through TELUS Digital's contact center site visit page.

Meet TELUS Digital at CCW Las Vegas 2026

CCW Las Vegas offers multiple ways to connect with the TELUS Digital team, whether on the exhibition floor, in the featured client case study session, or at one of the company's hosted networking events. Attendees can explore TELUS Digital's full portfolio of CX and sales solutions and schedule one-on-one meetings with leaders and product specialists.

Here is where attendees can find TELUS Digital at CCW Las Vegas 2026:

Exhibition Booth: 1108

Expo Dates: June 24 -25, 2026

Location: Caesars Forum, 3911 Koval Ln, Las Vegas, Nevada

Featured Session: High Stakes, High Velocity: Scaling Sales Excellence Through Partnership Transparency

Date: Thursday, June 25

Time: 1:45–2:30 pm

Location: Forum H, Caesars Forum

Panel speakers:

• Abby Spahich, Global Vice President, Digital CX Solutions at TELUS Digital
• Zoe Mitchell, Sr. Manager, Channel Sales, Data and AI CX at TELUS Digital
• Ashleigh Hill, Inbound Sales Director at Custom Ink
• Amanda Werth, Inbound Sales BPO Manager at Custom Ink

Exclusive TELUS Digital + Zendesk Contact Center Field Trip

Date: Thursday, June 25

Time: 8:00 - 10:00 am

Location: Complimentary transportation to TELUS Digital’s contact center will be departing from The LINQ

VIP Reception and Networking with TELUS Digital and ElevenLabs

Join a select group of tech and AI executives for an evening of good conversation. Seats are limited. RSVP HERE to attend.

Date: Tuesday, June 23

Time: 6:00 - 9:00 pm

Location: Chayo Mexican Kitchen + Tequila Bar

To schedule meetings with TELUS Digital product specialists at CCW in Las Vegas, visit TELUS Digital’s event page or contact [email protected].