For World CX Day, CX Today pulled together five lessons from its 2026 interviews with CX leaders, which point to governance, context, trust, employee confidence, and real customer outcomes as the factors that will shape better experiences more than the volume of automation a business deploys. In a section on the growing value of human roles, TELUS Digital's Mitch Lieberman, VP of Product and CX, notes that AI can technically resolve an interaction while still failing the customer, since a solved transaction doesn't always leave the person feeling their issue was truly addressed.