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Podcast

Questions for now

A TELUS Digital podcast

Listen to Questions for now to hear big thinkers discuss today’s big questions in digital CX. Featuring thought leaders from beloved brands and influential institutions, Questions for now is packed full of compelling perspectives and actionable insights.

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Most recent episode

Episode cover image for Questions for now, a TELUS Digital podcast, featuring an illustrated character typing on a computer as a robot presents a letter.

27 minsMarch 20, 2025

Is automation the key to more human, personalized experiences?

On this episode, we explore practical strategies for maintaining authentic customer connections and how, paradoxically, automation can make your experiences more human — not less.

Customer Experience

Is automation the key to more human, personalized experiences?

On this episode, we explore practical strategies for maintaining authentic customer connections and how, paradoxically, automation can make your experiences more human — not less.

Your host

Robert Zirk

With a background in radio and podcast production, along with a knack for asking big questions and curiosity about innovation, Robert explores the present and future of digital CX with expert guests.

37 minsFebruary 25, 2025
Is experience management the new customer experience?
On this episode, we explore whether it’s time for leaders to reframe their thinking from traditional customer experience to experience management.
CX Best Practices
Is experience management the new customer experience?
On this episode, we explore whether it’s time for leaders to reframe their thinking from traditional customer experience to experience management.
32 minsJanuary 28, 2025
The era of AI-driven personalization is here. What now?
On this episode, we discuss the evolution of personalization in the customer experience — and how brands can leverage AI to create personalized experiences at scale.
AI & Bots
The era of AI-driven personalization is here. What now?
On this episode, we discuss the evolution of personalization in the customer experience — and how brands can leverage AI to create personalized experiences at scale.
20 minsDecember 12, 2024
What big questions should CX leaders ask to improve customer outcomes?
On this episode, our expert guests from past episodes each share one big question that customer experience leaders need to ask themselves to deliver better customer outcomes — and explore practical ways to find the answers.
CX Best Practices
What big questions should CX leaders ask to improve customer outcomes?
On this episode, our expert guests from past episodes each share one big question that customer experience leaders need to ask themselves to deliver better customer outcomes — and explore practical ways to find the answers.
31 minsNovember 20, 2024
How can brands turn customer success into their second growth engine? (feat. Daphne Costa Lopes of HubSpot)
On this episode, we discuss how B2B brands can turn customer success into a powerful engine for sustainable growth.
CX Best Practices
How can brands turn customer success into their second growth engine? (feat. Daphne Costa Lopes of HubSpot)
On this episode, we discuss how B2B brands can turn customer success into a powerful engine for sustainable growth.
36 minsOctober 29, 2024
How can leaders win and optimize investment in CX?
On this episode, we explore strategies for building a compelling business case for customer experience (CX) investment — and how to optimize the budget you’ve secured.
Scaling & Growth
How can leaders win and optimize investment in CX?
On this episode, we explore strategies for building a compelling business case for customer experience (CX) investment — and how to optimize the budget you’ve secured.
33 minsSeptember 26, 2024
How can you maintain customer affinity while rebranding?
On this episode, we explore the connection between brand and customer experience — and how to maintain positive customer sentiment while undergoing a rebrand.
CX Best Practices
How can you maintain customer affinity while rebranding?
On this episode, we explore the connection between brand and customer experience — and how to maintain positive customer sentiment while undergoing a rebrand.
33 minsAugust 27, 2024
What does customer loyalty look like in the age of AI?
On this episode, we ask big questions about how customer loyalty is formed — and how AI can be leveraged to build stronger connections with customers.
AI Use Cases
What does customer loyalty look like in the age of AI?
On this episode, we ask big questions about how customer loyalty is formed — and how AI can be leveraged to build stronger connections with customers.
30 minsJuly 30, 2024
How can you act as a customer experience change agent in your organization?
On this episode, we explore customer-focused leadership — and the steps CX leaders can take to cultivate and champion a customer-centric culture in their organizations.
CX Best Practices
How can you act as a customer experience change agent in your organization?
On this episode, we explore customer-focused leadership — and the steps CX leaders can take to cultivate and champion a customer-centric culture in their organizations.
31 minsJune 27, 2024
How can brands design and deliver seamless customer experiences?
On this episode, we discuss the importance of reducing customer effort — and the steps brands can take to design and deliver seamless customer experiences.
Customer Journey
How can brands design and deliver seamless customer experiences?
On this episode, we discuss the importance of reducing customer effort — and the steps brands can take to design and deliver seamless customer experiences.
43 minsMay 29, 2024
How can brands deliver experiences that create loyal customer advocates?
On this episode, we discuss a longstanding focus for customer experience leaders — loyalty — and the role of CX delivery in creating customer advocates and word of mouth.
Customer Journey
How can brands deliver experiences that create loyal customer advocates?
On this episode, we discuss a longstanding focus for customer experience leaders — loyalty — and the role of CX delivery in creating customer advocates and word of mouth.
21 minsApril 23, 2024
What is the Frank And Oak secret for adapting to changing customer preferences?
On this episode, we explore how eco-friendly apparel brand Frank And Oak evolved its business model to adapt to customer expectations — and how data, feedback and technology are used to optimize its CX strategy.
CX Best Practices
What is the Frank And Oak secret for adapting to changing customer preferences?
On this episode, we explore how eco-friendly apparel brand Frank And Oak evolved its business model to adapt to customer expectations — and how data, feedback and technology are used to optimize its CX strategy.

Suggest a guest or topic

Get in touch with the Questions for now team to pitch a worthy guest or a topic you’d like to hear more about.