Technology Partners

Our Team

Our Awards

Social Impact

Newsroom

Locations

Careers

About Us

Contact

Do Not Sell my Personal Information

Cookie Preferences

Culture Value Chain

iLabs Center for Innovation

Industries

Insights

Investor Relations

TELUS Digital is a subsidiary of: 

Privacy Shield Framework

Privacy Policy

Solutions

Subscribe to Newsletter

Website User Terms

WillowTree, a TELUS Digital Company

Everest Group survey results: Enterprise readiness for generative AI adoption in customer experience management

Become the envy of your industry

Technology

Communications & Media

Fintech & Financial Services

Travel & Hospitality

Games

Retail & Ecommerce

Healthcare

Automotive

Attract

Attract customers

Convert

Convert customers

Engage

Engage customers

Support

Support customers

Protect

Protect customers

loyalty accounts created (35% increase YoY 2021 vs. 2022)

Retain

Retain customers

TELUS Digital Experience introduces Fuel EX, an enterprise-safe GenAI employee assistant enhancing productivity with secure, flexible access to over 20 large language models. Already boosting productivity for 35,000 employees, Fuel EX sets a new standard in secure, AI-driven workplace tools.

TELUS Digital Experience Launches Fuel EX, an Enterprise-Safe Generative AI Solution for Employee Productivity and Knowledge Search

How to build responsible AI practices into your organization

Execs In The Know: 2024 CX Leaders Trends & Insights

How can brands design and deliver seamless customer experiences?

What generative AI means for content moderation

Driving CX success with AI and automation in CCaaS

Power your productivity with an enterprise-grade generative AI engine

Icon facebook

Icon youtube

Icon linkedin

Financial Services & Fintech

infobrief

Guide

Resource Type Article

Article

case-studies thumb

Case Study

Preventing fraud for a global tech company in the travel and hospitality space image with fern in background

TI resource case 900x510

Video

whitepapers thumb

Research & Reports

brochures thumb

Brochure

Podcast Type Image

Podcast

Discover digital customer experience success stories and insights from leading financial services brands that can be applied across industries.

Illustration of a smartphone, a credit card, coins and a shield with a lock icon, all meant to symbolize customer experience for banking and financial services brands

cx banking financial services

Lessons in customer experience from leading banking and financial services brands

On this episode, we explore how eco-friendly apparel brand Frank And Oak evolved its business model to adapt to customer expectations — and how data, feedback and technology are used to optimize its CX strategy.

Episode cover image for Questions for now, a TELUS Digital podcast, featuring a character browsing an ecommerce website and pointing to a shirt with an eco-friendly tag.

Questions for now Frank And Oak image

What is the Frank And Oak secret for adapting to changing customer preferences?

Preview image of the 2024 CX Leaders Trends & Insights report being displayed on a laptop screen and accompanied by some leaves

EITK support resource

Access the latest survey results and stay on top of customer experience (CX) developments in 2024 with this new report by Execs In The Know, sponsored by TELUS Digital (formerly TELUS International).

Two photographs edited together; one features two people looking at a tablet, while the other features a number of people typing on keyboards

EITK support

generative AI CXM infographic on a computer with greenery in the background

Resource infographic EverestGroupCXMSurveyResults 900x510

Everest Group, supported by TELUS Digital, surveyed 200 customer experience leaders from around the world to determine their enterprise readiness for the adoption of generative AI (GenAI). Discover the results. 

Featured-Image-EverestGroupCXMSurveyResults

Join featured speakers from TELUS Digital (formerly TELUS International) and guest, Forrester, as they explore the powerful synergy between artificial intelligence, automation and Contact Center as a Service (CCaaS) solutions for transforming customer experience (CX) strategies.

industry-icon-ecommerce 2x

Depiction of data and icons meant to symbolize financial services and fintechs

bfsi solutions hero

industry-icon-tech-games 2x

Industries - Games page - Hero

icon-ecommerce 2x

Retail and ecommerce hero banner displaying a smartphone with a buy button, mouse cursor and a bunch of shopping bags

ecommerce hero

industries-icon-automotive

Autonomous vehicles driving on a purple background with mobile phone indicating location.  

Automotive Industry Page - Hero Banner

industry-icon-travel

The view of a sunset from an airplane window.

Travel and Hospitality hero

icon-tech 2x

Industries - Technology - hero - landscape

icon-communications 2x

Abstract image of interconnected data points meant to convey networks and connection

Communications and media hero

icon-healthcare 2x

An illustration of a collection of icons that represent the healthcare industry, such as, a needle, DNA, a pill, a blood drop and a clipboard.

Healthcare - Hero

A woman working on an application on a computer.

Application Support and Maintenance - Hero

Application Support and Maintenance

Ensure that your applications remain efficient, secure and optimized for peak performance.

Customer service agents speaking with customers on the phone.

CCaaS - Hero

Contact Center as a Service (CCaaS)

Deliver seamless, efficient and cost-effective customer experiences (CX) in the cloud.

A group of coworkers walking down the stairs in an office.

Workforce Management - Hero

Workforce Management Solutions

Optimize workforce efficiency for all vendor and captive sites.

Multiple customer support agents sitting at computers talking to customers on the phone. 

Cloud Contact Center Hero

Cloud Contact Center Solutions

Enjoy reliability and scalability with our cloud-based CCaaS platforms.

Photograph of a customer service agent wearing a headset and smiling

CX managed services hero

CX Management Services

Optimize every facet of your customer experience operations.

A woman using a smartphone. There are icons and other imagery representing artificial intelligence overlaid.

AI Bots - Hero

AI Bots

Integrate next-gen intelligent solutions for improved CX.

Two professionals working together at a laptop computer.

Digital Consulting - Hero

Digital Consulting

Build your digital roadmap using customer-centric approaches and human-centered design.

Person working on Fine-Tune Studio on their laptop. 

gen AI hero

Data for Generative AI

Evolve your large language models with human-validated datasets for model fine-tuning & evaluation.

Multiple IT professionals collaborating on a project at a computer.

Application Management Services - Hero

Application Services

Design, build and optimize personalized applications for delightful customer experiences.

A woman working on a computer with an illustrated digital brain and code overlaid, representing generative AI technology.

GenAI Jumpstart - Hero

GenAI Jumpstart

An eight week engagement for companies at an early stage of their AI journey.

Two professionals working on computers looking at a digital representation of a chat bot.

Intelligent Insights - Hero

Intelligent Insights

An RPA and chatbot management platform to optimize your digital workforce.

Cloud Services - Hero

Cloud Services

Support for every step of your public, private or hybrid cloud journey.

intro-video-anno

Data Annotation

Fuel your computer vision, natural language processing and speech models with ground truth data.

A group of professionals gathered around a table looking at analytical charts and graphs.

Customer & Data Analytics - Hero

Customer Analytics

Transform data into business insights with 360 degree customer journey analytics.

A female professional sitting at a desk shaking the hand of a male professional.

Talent Acquisition - Hero

Recruitment Process Outsourcing

Strategically source and manage your talent using our recruiting expertise.

A man working in a data center using a tablet.

Managed IT Services - Hero

Managed IT Services

Enhance the availability, performance, security and cost efficiency of your essential IT assets.

Fuel iX wordmark, featuring a illustrations of interconnected technology meant to symbolize generative AI and the benefits of Fuel iX as a solution

Fuel iX Category

Fuel iX

Accelerate generative AI benefits while ensuring flexibility, control, productivity and trust.

A group of professionals smiling in an office.

Learning Excellence - Hero

Learning Excellence Solutions

Invest in and empower your support teams to excel at serving customers.

An IT Service Desk agent speaking to someone on a headset.

IT Service Desk - Hero

IT Service Desk

Access the best IT talent to support your employees with a 24/7, single point of contact (SPOC).

Image of a person holding a smartphone with an overlay that depicts a number of lock and key icons, meant to convey fraud prevention and detection

fraud prevention hero

Fraud Prevention & Detection

Actively safeguard against fraud with prevention, detection and compliance programs.

A man standing at the front of a meeting room speaking to colleagues and pointing to a screen.

Software Testing Services - Hero

Software Testing Services

Maintain optimal performance across your digital channels.

Group of TELUS International team members sitting around a computer

Contact Center Outsourcing Feature Image

Contact Center Outsourcing

View every customer touchpoint as a brand-building opportunity. 

Person works on tablet while in front of a laptop with images of the globe and people superimposed over top. 

data relevance solutions hero

Data Validation

Leverage human evaluation to improve AI model relevance for diverse use cases.

Winning customer loyalty at all touchpoints

Crafting enduring customer experiences with data, technology and the promise of humanity.

The AI-fueled experience partner of choice

Real-world solutions supported by cutting-edge technology

Power your productivity with an enterprise-grade generative AI engine

Reliable and scalable CCaaS solutions

Eight-week virtual assistant prototype

Real-world solutions supported by cutting-edge technology

Power your productivity with an enterprise-grade generative AI engine

Reliable and scalable CCaaS solutions

Eight-week virtual assistant prototype

Featured Resource

Latest News

Become the envy of your industry

Today's insights, tomorrow's strategies

Everest Group survey results: Enterprise readiness for generative AI adoption in customer experience management

How to build responsible AI practices into your organization

Execs In The Know: 2024 CX Leaders Trends & Insights

How can brands design and deliver seamless customer experiences?

What generative AI means for content moderation

Driving CX success with AI and automation in CCaaS

Drive remarkable customer outcomes