Insights

Latest Insights

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  Guide

  Customer Experience

  Forrester’s Budget Planning Guide 2025: Customer Experience

  To succeed, customer experience (CX) leaders must invest in strengthening core capabilities that enable their organizations to turn customer-centric strategies into real, impactful experiences. This guide from Forrester offers data-driven insights to help you determine where to increase, decrease or experiment with your CX budgets for 2025.

  Customer Experience

  Forrester’s Budget Planning Guide 2025: Customer Experience

  To succeed, customer experience (CX) leaders must invest in strengthening core capabilities that enable their organizations to turn customer-centric strategies into real, impactful experiences. This guide from Forrester offers data-driven insights to help you determine where to increase, decrease or experiment with your CX budgets for 2025.

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  Podcast

  Customer Experience

  How can you maintain customer affinity while rebranding?

  On this episode, we explore the connection between brand and customer experience — and how to maintain positive customer sentiment while undergoing a rebrand.

  Customer Experience

  How can you maintain customer affinity while rebranding?

  On this episode, we explore the connection between brand and customer experience — and how to maintain positive customer sentiment while undergoing a rebrand.

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  Case Study

  AI DataAutomotive

  Enhancing an autonomous vehicle bot’s scenario understanding with tailored fine-tuning datasets

  Discover how TELUS Digital assisted a leading U.S. autonomous vehicle (AV) developer in refining the scenario comprehension and motion planning capabilities of their AV bot.

  AI DataAutomotive

  Enhancing an autonomous vehicle bot’s scenario understanding with tailored fine-tuning datasets

  Discover how TELUS Digital assisted a leading U.S. autonomous vehicle (AV) developer in refining the scenario comprehension and motion planning capabilities of their AV bot.

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  AI Data

  Fine-tuning large language models: A primer

  Companies are eager to leverage the benefits generative AI (GenAI) offers. Implementing the technology, however, isn't a 'plug-and-play' process. Instead, it hinges on a critical task — fine-tuning a pretrained large language model (LLM) to be a specialist at your intended domain or application.

  AI Data

  Fine-tuning large language models: A primer

  Companies are eager to leverage the benefits generative AI (GenAI) offers. Implementing the technology, however, isn't a 'plug-and-play' process. Instead, it hinges on a critical task — fine-tuning a pretrained large language model (LLM) to be a specialist at your intended domain or application.

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  Brochure

  AI Data

  Humanity-in-the-loop

  If technology isn’t human-centered, who is it for?

  We craft unique and enduring experiences for the brands we serve and their end customers while seeking positive outcomes for global citizens, our communities, team members and partners. In our work developing and deploying innovative technologies, we are guided by a set of ethical principles that we call humanity-in-the-loop.

  AI Data

  Humanity-in-the-loop

  If technology isn’t human-centered, who is it for?

  We craft unique and enduring experiences for the brands we serve and their end customers while seeking positive outcomes for global citizens, our communities, team members and partners. In our work developing and deploying innovative technologies, we are guided by a set of ethical principles that we call humanity-in-the-loop.