Research

Is your AI secure or do you just hope it is?

TELUS Digital tested 34 AI models across 620,000 adversarial attacks. See which models are most vulnerable to prompt injection, fraud and data exploitation — and what enterprises must do to close the AI security gap.

Research

AI-Powered CX

Enterprise CX AI: 2026 Global survey

New research from Ryan Strategic Advisory and TELUS Digital shows just how embedded AI has become across enterprise CX. There is no going back. But there is a better way forward.

Research

Fortify

Is your AI secure or do you just hope it is?

Research

Outsourcing Partnerships

From Efficiency to Excellence: Driving Enterprise Value Through Customer Experience Partnerships

Learn what enterprises prioritize in CX partnerships with IDC research on selection criteria, financial outcomes and technology capabilities.

Research

Generative AI

Certainty robustness: Evaluating LLM stability under self-challenging prompts

Large language models (LLMs) often express high confidence without a mechanism for reasoning about certainty. Existing benchmarks only assess single-turn accuracy, truthfulness or confidence — until now. We introduce a new benchmark that measures how LLMs balance stability and adaptability when chal...

Research

Conversational AI & Voice Tech

The future of AI interfaces: Research and roadmap to 2030

Your customers are already defining the next decade of AI interaction. That’s why TELUS Digital went straight to the source — surveying 80 everyday, tech-savvy consumers — to build a roadmap to the near future of AI interfaces. This research report delivers an actionable blueprint for developing imp...

Research

Fortify

State of GenAI safety and security

Our benchmark analysis of 24 GenAI models reveals exploitable vulnerabilities and risks. Explore strategies to secure AI systems effectively.

Research

Personalization & Loyalty Banking, Financial Services & Insurance

Global credit card rewards programs: How consumer preferences change by region

Credit card usage continues expanding worldwide, surpassing cash payments in more and more nations. But successfully launching a rewards program in one global market doesn’t guarantee loyal consumers in another. This study breaks down the cultural norms, spending habits and consumer preferences of f...

Research

Digital Experience Best Practices Communications & Media

Beyond connectivity: Reimagining digital customer experience in telco

Gain actionable insights for transforming early customer interactions into powerful differentiators in an increasingly competitive market.

Research

Fraud Prevention

Safety in numbers: Trust and safety trends, 2025

Explore trust and safety trends for 2025 from a survey of 819 enterprise leaders. Gain insights on fraud detection, KYC, content moderation and ID verification.