TELUS Digital to Showcase Real-Time AI Personalization Engine at Adobe Summit 2026 in Las Vegas

VANCOUVER, B.C. – April 13, 2026 – TELUS Digital, an Adobe Gold Solution Partner, will showcase how generative AI (GenAI) and real-time AI orchestration convert contact center interactions into activation-ready intelligence at Adobe Summit 2026 taking place at the Venetian Convention and Expo Center in Las Vegas, Nevada during April 20-22. At Booth 2245, the company will demonstrate an end-to-end agentic AI workflow that extracts intent and sentiment from customer conversations and instantly activates personalized web experiences and loyalty programs. TELUS Digital will also lead a session titled “Automate customer retention and loyalty with real-time data triggers” on April 22 from 10:30 - 11:30 a.m.

Turning Contact Centers into Real-Time Personalization Engines

Customer conversations contain high-value signals often trapped in transcripts, notes and legacy systems. TELUS Digital demonstrates how applied GenAI and agentic AI can extract intent, sentiment and contextual meaning directly from live and recorded interactions, converting unstructured inputs into activation-ready intelligence.

Unlike traditional chatbots powered by conversational AI, agentic AI systems operate autonomously including reasoning about customer intent, taking action across systems, and learning from outcomes in real time. This transformation allows organizations to shift from reactive service models to proactive experience orchestration. Rather than treating contact centers as cost centers, enterprises can leverage them as real-time insights engines that fuel personalization across web, mobile and loyalty environments, reducing response latency from days to minutes.

"Enterprises don't struggle with data scarcity, they struggle with activation speed," said Samantha Thibault, Senior Director, Digital Marketing at TELUS Digital. "Agentic AI allows organizations to operationalize intelligence instantly, turning moments of customer interaction into measurable loyalty and revenue outcomes."

Key Facts

• Live demonstrations at TELUS Digital’s Booth (#2245) show end-to-end personalization from contact center audio to web activation
• Real-time AI orchestration powered by agentic AI reduces customer response latency from days to minutes
• TELUS Digital will lead a featured session to showcase how the company helped TELUS, a world-leading communications technology company, transform their customer experience - replacing legacy batch processing with a real-time, agentic AI ecosystem
• Workflow integrates intent and sentiment extraction with structured data activation
• Adobe ecosystem execution spans content, data unification and journey optimization
• TELUS Digital has 16 years of strategic Adobe partnership experience, 150+ Adobe certifications and completed 100+ enterprise-scale implementations across industries

Live Adobe Platform Demonstration: From Conversation to Conversion

At Booth 2245 in Las Vegas, TELUS Digital experts will walk attendees through an end-to-end workflow powered by generative AI and Adobe's real-time personalization platform including:

• Extraction: Identify intent and sentiment via custom GenAI
• Unification: Feed structured data directly into Adobe Real-Time CDP
• Activation: Instantly update web offers via Adobe Customer Journey Analytics and Adobe Journey Optimizer to drive loyalty.

This real-time AI orchestration enables loyalty program optimization and contextual digital engagement within minutes of a live interaction, transforming how enterprises operationalize customer intelligence.

The demonstration integrates:

• Adobe Experience Platform
• Adobe Experience Manager
• Adobe Real-Time CDP
• Custom agentic AI extraction models

Automating Customer Retention with Real-Time Data Triggers

TELUS Digital will lead a featured session focused on modernizing customer retention infrastructure through agentic AI ecosystems and real-time decision systems. The presentation examines how replacing legacy batch processing with real-time, AI-native architectures unlocks measurable performance gains.

Attendees will explore how next-generation orchestration frameworks enable automated reasoning, action and learning loops that continuously refine customer journeys. Real-time data triggers activate contextual messaging and offers based on live behavioral and service signals—powered by Adobe Journey Optimizer and Customer Journey Analytics.

Featured Session Details:

Title: Automate Customer Retention and Loyalty with Real-Time Data Triggers

Date: Wednesday, April 22, 2026

Time: 10:30 a.m. – 11:30 a.m.

Location: The Venetian Convention and Expo Center, Las Vegas, Nevada

TELUS Digital speakers:

• Vidyotma Rohmetra, Product Lead, Martech Services, TELUS Digital
• Yieshima Gupta, Senior Manager, AI Products and Platform, TELUS

Production-Scale Implementation: From Batch Processing to Real-Time Agentic AI

TELUS Digital will showcase how it helped TELUS, a world-leading communications technology company, replace legacy batch processing with a real-time, agentic AI ecosystem.

Key results include:

• Response latency compressed from days to minutes through real-time AI activation
• Automated customer retention workflows powered by agentic AI and Adobe's real-time decisioning platform
• Next-generation agentic capabilities including automated reasoning, action loops, and continuous learning

This production-scale implementation demonstrates how enterprises can operationalize GenAI at scale to drive measurable business outcomes.

Scaling Adobe Ecosystem Expertise Across the Enterprise

As an Adobe Gold Solution Partner with 16 years of strategic partnership, TELUS Digital integrates cross-domain expertise spanning marketing strategy, data architecture, web engineering, analytics and customer experience transformation. This multidisciplinary model ensures enterprise programs capture full platform value rather than isolated tool deployment.

Platform capabilities include:

• Adobe Journey Optimizer – Intelligent, cross-channel messaging at scale
• Adobe Customer Journey Analytics – Unified data analysis and real-time insights
• Adobe Experience Manager – Streamlined content management and personalization workflows
• Adobe Real-Time CDP – Unified customer data and profile management
• Adobe Commerce – Seamless ecommerce experiences with AI-powered personalization
• Adobe Campaign & Adobe Marketo Engage – Orchestrated marketing automation
• Adobe Target – Real-time A/B testing and personalization

This integrated expertise enables TELUS Digital to deliver 100+ enterprise-scale implementations that transform complex data into revenue-driving customer experiences powered by generative AI and real-time orchestration.

The TELUS Digital Difference: Design Build Deliver with Real-World AI Validation

Unlike traditional consultants, TELUS Digital operates as both a strategic partner and a living laboratory. The company leverages its parent company, TELUS, as a production environment to refine and validate AI-fueled customer experience solutions before deploying them to global clients. This battle-tested, operator-first mindset, combined with Humanity-in-the-Loop governance principles, ensures that agentic AI solutions are not only technically advanced but also responsible, transparent, and aligned with enterprise risk tolerance.

Meet TELUS Digital at Adobe Summit 2026 in Las Vegas

Exhibition Booth: 2245

Expo Dates: April 20–22, 2026

Location: The Venetian Expo and Convention Center, Las Vegas, Nevada

Attendees can:

• Experience live demonstrations of AI-powered personalization workflows
• Explore end-to-end agentic AI orchestration from contact center to web activation
• Learn how to operationalize GenAI at enterprise scale
• Schedule one-on-one meetings with TELUS Digital leaders and product specialists
• Discover how real-time AI transforms customer retention and loyalty

To schedule meetings with TELUS Digital product specialists at Adobe Summit 2026 in Las Vegas, visit TELUS Digital’s event page or contact [email protected].