The challenge
Cake4Kids provides free birthday and celebration cakes to at-risk and underserved children who might not otherwise get to celebrate their special day. Based in California, the nonprofit has grown to more than 20 chapters across the United States.
That growth came with a data problem. Cake4Kids relied on two third-party fundraising applications, DonorBox and OneCause, to manage donations and events. Neither was connected to the organization's Salesforce Nonprofit Success Pack instance.
Donor and event data lived in separate, disconnected systems. Team members had no unified view of donor behavior, which made it hard to judge how well a given campaign or event was actually performing. Without centralized data, Cake4Kids struggled to track donations accurately, manage events efficiently and pull together reliable reports.
Cake4Kids needed a way to bring DonorBox, OneCause and NPSP together into one picture of its constituents. That unified view would let the team manage donations and events from a single platform instead of stitching together data manually.
The TELUS Digital solution
After connecting with Cake4Kids to understand its day-to-day needs, TELUS Digital enrolled the organization in Mission Possible, a program built to help nonprofits move their missions forward through Salesforce implementation, consulting services or cybersecurity assessment.
The engagement centered on two things. First, the team integrated DonorBox and OneCause directly into Cake4Kids' NPSP instance, creating a single, streamlined source of constituent data in place of the separate systems the organization had been using. Second, the team set up reports and dashboards so Cake4Kids could track campaigns, events and opportunities without leaving Salesforce.
The results
With DonorBox, OneCause and NPSP now working together, Cake4Kids has a holistic view of its donor community for the first time. That visibility supports better decisions about where to focus fundraising efforts and how to strengthen relationships with supporters.
Key highlights:
- Real-time, customized reports on donor activity, event participation and fundraising performance are now available in one place
- Data-driven insights support strategic decision-making instead of guesswork
- Team members can engage supporters more effectively with a fuller picture of donor behavior
- Donations and events that once lived in separate systems now flow into a single Salesforce instance
