Everest Group CXM Services PEAK Matrix® — Americas 2025
Everest Group assessed 48 providers for its 2025 PEAK Matrix® Assessment for Customer Experience Management (CXM) Services in the Americas. Positionings were based on their market impact and vision and capabilities. Download the report to uncover why analysts and buyers have named TELUS Digital a ‘Leader’ for the seventh consecutive year.
...With notable investments in asynchronous messaging, AI-powered automation, advanced analytics and the Agentic AI Accelerator program, TELUS Digital has reinforced its position as a Leader in Everest Group’s Customer Experience Management (CXM) Services PEAK Matrix® Assessment 2025 – Americas.
TELUS Digital is one of only five CX providers recognized as Leader in the Americas
In its 2025 report, Everest Group highlighted TELUS Digital’s Fuel iX™ portfolio of proprietary GenAI products, including Agent Trainer, Agent Assist, Copilots and Fortify, considering each a positive differentiator across markets. Additionally, our successful development and deployment of TELUS Expert Messaging, an asynchronous 24/7 customer messaging app was noted, along with Fine-Tune Studio, an omnichannel multilingual dataset creator for large language models.
The report further acknowledged our capabilities as an early-mover in agentic AI with TELUS Digital’s Agentic AI Accelerator program, which helps clients rapidly identify use cases, build prototypes and establish strong governance to scale responsibly.
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