The challenge
For more than 170 years, the New Jersey Education Association has represented P-12 educators and professionals across the state as an independent affiliate of the National Education Association. But the systems behind that mission hadn't kept pace with the organization's needs. NJEA ran its daily membership operations on a homegrown system that was originally built for accounting, not for managing constituent relationships.
That mismatch created real friction. The organization had no consolidated view of its constituent data, and its tech stack had grown into a patchwork of custom code and third-party point solutions layered on top of the original system. Day-to-day operations were often inefficient as a result, and the organization lacked the internal structure needed to support a full-scale digital transformation.
NJEA needed to align on a Salesforce-enabled future state that could deliver personalized support to members at critical career milestones and in everyday interactions, but getting there required a clear plan first.
The TELUS Digital solution
TELUS Digital helped NJEA define a phased approach to Salesforce adoption, anchored by a clear roadmap the client named the "OneNJEA Movement." Rather than jumping straight into implementation, the engagement focused on building the strategic foundation the organization needed to transform with confidence.
The team proposed a future state architecture spanning five Salesforce clouds, along with a program roadmap mapped to NJEA's full membership lifecycle. TELUS Digital also designed streamlined workflows to protect the community and political organizing activities that are central to how the union serves its members.
The engagement closed with a plan for implementation, change management and training.
The results
By the end of the engagement, NJEA had a clear, actionable vision for its digital future, along with the roadmap to get there. The organization moved from an ad hoc, accounting-built system to a defined, five-cloud architecture and a phased plan built around member needs.
