The challenge
IPSY works with a wide range of cosmetic brand partners — from small independents to established names — to bring products into its Icon Box, Boxy Charm and Glam Bag subscriptions. Getting those products approved and into the pipeline depends on a smooth product submission process, but IPSY's version of that process was buckling under its own growth.
The entire product submission process ran on spreadsheets, a setup that couldn't scale alongside the business. Pitch meetings suffered as a result, with performance and data quality issues making it harder to move decisions forward. Brands had no standardized way to submit products, leaving them unclear on next steps and slowing down the product lifecycle. Underneath it all, IPSY lacked a centralized hub for the brand, contact, product and submission data it needed to run the process efficiently.
The TELUS Digital solution
TELUS Digital implemented Salesforce Sales Cloud and integrated it with FormAssembly and Webflow to give IPSY a central hub for product data and a standardized, scalable submission process.
The engagement built a model to manage product lifecycle submissions and bring key information into one place. TELUS Digital stood up FormAssembly forms and a supporting workflow so brands could submit product applications, and configured an approval process to approve or reject submissions within Sales Cloud.
Automated status notifications, a flagging process and a tiering process rounded out the solution.
The results
With Sales Cloud in place, IPSY moved from a fragmented, spreadsheet-driven process to a centralized system built to scale with the business.
Brand partners now submit product applications through one standardized process instead of navigating unclear, ad hoc steps, and IPSY's team can manage the full pipeline of incoming submissions from a single hub.
With status updates and approvals running automatically, the process is built to keep pace as IPSY's brand partnerships continue to grow.
