Customer Experience

Consolidating five systems into one streamlined service process for Kitsap Credit Union

Explore how TELUS Digital helped Kitsap Credit Union replace five disparate systems with one intuitive, well-documented service process built on Financial Services Cloud.

  • 5Disparate systems consolidated into one streamlined Financial Services Cloud process
  • 50Redundant service events reduced into a simplified, easy-to-follow set of workflows
Simplifying Service For A Credit Union With FSC - Mobile Background

  • 1

    The challenge

    Kitsap Credit Union managed its billing and service operations across five disparate systems, with more than 50 redundant service events that made case handling slow, inconsistent and difficult for new hires to learn.

  • 2

    The TELUS Digital solution

    TELUS Digital refined Kitsap's case and opportunity management processes, built an efficient contact center within Financial Services Cloud and integrated it with the credit union's core banking system.

  • 3

    The result

    The engagement accelerated time-to-resolution on service cases, reduced swivel-chairing between systems and simplified case structures to make serving members more intuitive for employees and new hires.

Key takeaways

  • Financial Services Cloud is a Salesforce platform built specifically for banks, credit unions and wealth management firms. It gives service and sales teams a unified view of member relationships, account data and case history, replacing the fragmented systems many financial institutions rely on.
  • More than 50 redundant service events were streamlined into a simplified, easy-to-follow set of workflows.
  • A core banking system integration gave service representatives the information they need without leaving Financial Services Cloud.
  • Automation-supported case and opportunity management reduced the manual work behind every service interaction.
  • New hires can now learn the service process faster, thanks to more intuitive case structures.

The challenge

Kitsap Credit Union, a member-owned financial cooperative with more than a dozen branches, engaged TELUS Digital to migrate its billing and service operations into its Financial Services Cloud organization. Those operations were split across five disparate systems, which made service delivery slow and inconsistent.

Early discussions surfaced a more immediate priority. Kitsap needed a streamlined, intuitive and well-documented service process before it could take on a larger systems migration.

Pre-implementation, Kitsap Credit Union's service team relied on multiple systems just to complete a single case. The credit union had accumulated more than 50 service events within Financial Services Cloud, many of them redundant, which made the process cumbersome to follow and difficult for new hires to learn. Service representatives spent significant time navigating between systems and hunting for information, extending time-to-resolution and affecting the member experience.

Kitsap wanted to streamline its foundational service workflow, consolidate its service events, improve case documentation and make serving members more intuitive and efficient for agents.

The TELUS Digital solution

TELUS Digital helped Kitsap Credit Union refine its case and opportunity management processes and build an efficient contact center within Financial Services Cloud. The team also integrated Financial Services Cloud with Kitsap's core banking system to strengthen case management with real-time account context.

TELUS Digital's consultants guided Kitsap through a cross-team consensus process to define service event requirements and configurations, ensuring the new structure worked for every team that touched a case. The team then significantly reduced the time required to log and track service events, reconfiguring them to be more informative and easier to use. Finally, TELUS Digital built a seamless, automation-supported workflow to support efficient, satisfying service interactions from first contact to resolution.

The results

With a consolidated Financial Services Cloud process in place, Kitsap Credit Union moved from five disconnected systems and a cumbersome service structure to one streamlined, well-documented workflow.

Kitsap saw measurable improvement across its service operations, including:

  • Time-to-resolution on service cases accelerated significantly
  • Swivel-chairing between systems was reduced, freeing up representative time
  • Case structures were simplified, making it easier for employees and new hires to serve members confidently

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