The challenge
Novolex, a leading manufacturer of sustainability-minded packaging and food service products, serves industrial, institutional and consumer goods markets with a diverse and high-quality product line. As the organization grew through acquisition, its data stayed scattered across disconnected systems, and its operations couldn't keep pace with its scale.
Sales-to-order reports were built manually, leaving a wide margin for error at every stage of the pipeline. Interdepartmental communication gaps were common as well, creating avoidable mistakes and slowing turnaround during the sales process. Manual administrative tasks, meanwhile, ate into productivity across teams, and leadership had no real-time visibility into plant production pipelines, making it difficult to plan or respond quickly. On top of all this, data inherited from each acquisition's own ERP system needed extensive, time-intensive cleaning before it could deliver any real value.
Novolex needed a single source of truth. Without one, every subsidiary risked continuing to operate on its own version of the truth.
The TELUS Digital solution
TELUS Digital implemented Salesforce Sales Cloud for Novolex and its subsidiaries, combining a rebuilt sales process with a large-scale data migration effort.
The team delivered a complete lead-to-opportunity process covering everything from plant-level sales to executive reporting, along with new reports and dashboards for sales-to-order tracking. Alongside this, TELUS Digital facilitated widespread ERP data cleaning, integration and loading, bringing data from multiple acquired companies' systems into a single Salesforce environment.
The team also implemented Milestone PM so teams could measure the return on investment of each product, and rolled out productivity tools, including SSO, Inbox and Mobile.
Together, this gave Novolex and its subsidiaries the centralized, unified data foundation the organization needed.
The results
With Salesforce Sales Cloud in place, Novolex moved from fragmented, manual processes to a centralized system that gives leadership and sales teams a clear, accurate view of the business.
Sales-to-order reporting is now consistent across the organization, plant-level data feeds directly into that view, and manual work that once slowed teams down and introduced errors has been minimized.
